Understanding what your brand is and it’s impact on your company’s success is crucial for every business owner. Join us as Caroll Atkins, founder of Caroll Atkins Creative, shares her step-by-step process for building a successful brand including:
Seven steps to building a brand
Finding your place in the market
Defining your brand’s focus and personality
Choosing a business name
Selecting your brand colors and typefaces
Creating an effective slogan
Design a logo
And evolving your brand over time
About our Presenter:
Caroll Atkins Creatives was founded by award winning graphic designer and writer Caroll Atkins. An exacting Creative Director and commercially minded Brand Consultant, Caroll works with smart entrepreneurs, bringing clarity and vision to every project she works on.
Caroll has spent sixteen years in the industry: styling brands, designing memorable creative, magazines, and books. She has managed and directed, as well as founding and building her own company.
She’s the winner of several PIAG Brilliance in Print and Creativity in Design awards. Caroll is passionate about empowering entrepreneurs to create incredible brands, and she teaches inspirational in-depth classes, as well as intuitive coaching workshops. She is also a Creative Writer who has written engaging copy for many of her clients for their newsletters, brochures and ads. Attention getting headers, witty subtitles and creative product names are part of the services she offers. She provides total turnkey projects, everything from conceptualization to implementation of the final product.
Caroll’s branding style is not fast and mediocre. She takes the time to notice all the details, answer all the questions and deliver a product that will help her client do effective business, because she firmly believe that this process brings a level of unsurpassed trust.
Referred to as “Dream Releaser” by her clients, she has the absolute skill to enable them to find business building clarity, so they may translate their commercial goals into visual assets. Her goal is to continue to offer her clients a high level of creativity, exceptional value and unequivocal professionalism.
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